How To Choose the Right Truck Vinyl Wrap Design
A vinyl wrap for your vehicles is a low-cost and highly effective way of advertising your business. In fact, fleet graphics can cost as little as $0.15 per thousand impressions when compared to a whopping $21 per thousand impressions for online ads. With the potential to reach nearly 30,000 impressions a day – that’s a lot of money saved in effective advertising. Trucks, in particular, offer a huge space to advertise your business.
However, your vinyl wrap does need to be thoughtfully designed to have an impact on its viewer. Read on for our top tips on how to pick the right vinyl wrap design for your trucks.
1. The Size and Shape of Your Vehicle Matters
Every truck has its own dimensions, contours, and angles. What fits one model will not fit another. Before starting to design the vinyl wrap, the vehicle needs to be measured from all sides, including the roof (more on that later) so that the design makes the most of the space you have available.
2. The Design Needs to be On-Brand
Is your company associated with certain colours? Or do you have a logo that most of your customers recognize? If so, your vehicle wrap design needs to include them, so that recognition is instantaneous. Any images, fonts, and colours included need to send the right signals to your target audiences.
Keep the design uncluttered so that the message you want to send is not lost amongst the various design elements.
3. Colour Schemes are Vital
Choosing midnight blue text on a black background is not the best idea. You want your audience to be able to read your message easily. Choose attractive colours with enough contrast to make it easy for people to get the information they need from your vinyl wrap.
Use the power of colours to evoke the emotions you want from your audience. For example, red signifies energy or love while green can show you care about the environment.
4. Size Matters!
The size of your text matters. The larger the text, the easier it is to read from a distance. Bold, uncluttered fonts also make it easy to read your message.
Keep your message short, and to the point, and make sure you include important contact information too. A great way to try this out is by pretending a blank sheet of paper is the side of your truck and writing your message on it in one or two short sentences.
5. Include All Your Information on All Sides
People will usually read your message while driving past your vehicle. Make sure you have all your contact and other important information on both sides of your vehicle as well as at the back. That way, your audience will know about your business no matter which angle they approach your vehicle from. You can even consider placing your logo in the front!
6. Don’t Forget the Roof
Many people tend to forget about including the roof of a truck when it comes to designing a vinyl wrap. While your customers on the road won’t see the roof, you will still be able to reach out to clients when you park near a tall building. Advertising your business on the roof will also have people talking, as it’s fairly uncommon.
7. Get a Professional Vinyl Wrap Company On Board
A professional vinyl wrap company like Vinyl Labs will not only be able to print and install your custom vehicle graphics for you but be able to design them for you too. Our world-class design team is ready to turn your vision into reality. Work with us to see what’s possible across your entire fleet – whether you need partial or full wraps or a simple decal kit. Get in touch with us for a quote today.
