As businesses embrace more creative ways of marketing, the need to create more ways of advertising increases. One way to promote your brand to a larger audience is by using vehicle wraps which fall under out-of-home advertising (OOH).
OOH marketing involves displaying content in public spaces using eye-catching billboards and attention-grabbing vehicle wraps to reach a wider audience.
According to Gitnux Market Data, 34% of consumers have made a purchase after watching out-of-home advertising (OOH) like billboards.
Furthermore, businesses have experienced a 38% increase in interactions because of OOH advertising.
There are four maintenance tips you can use to keep your vehicle wrap looking good for a long time so you can leverage OOH marketing.
1. Have a Cleaning Schedule
A cleaning schedule is essential for establishing a routine in which you know which tasks to complete on specific days.
It avoids having dirt, grime, and debris accumulate on your wrap. If left uncleaned, they can potentially damage the wrap’s surface.
Additionally, if your car has a wrap, hand washing is preferable to automated car washing, which is less delicate.
The table below shows a weekly schedule that you can use to keep your vehicle wrap looking clean and new for a long time.
| Day of the Week | Cleaning Task | Description |
| Tuesday | Check for any stains or spots, and spot clean as needed | Prevent them from setting in and becoming more difficult to remove |
| Wednesday |
| Preventing dirt from spreading to the exterior, where the vehicle wrap is |
| Friday | Wash the entire vehicle | Removes contaminants protecting the wrap’s appearance and longevity |
| Sunday |
| Prevents dust buildup |
| Every other Sunday | Apply a wax or sealant to protect the wrap | Provides an extra layer of protection against UV rays, contaminants, and minor scratches |
2. Wash and Dry the Wrap Properly to Preserve Quality
How you wash your vehicle wrap determines how long it will last.
Remember that vehicle wraps are made of high-quality vinyl film that is vulnerable to scratches or peeling when cleaned with harsh chemicals, abrasive cleaning pads, or rough brushes.
You need to always be careful when handling vehicle wraps, so treat them gently.
Here are the steps for cleaning and drying vehicle wraps that you can do-it-yourself (DIY):
- Gather the materials. You will need:
- Mild automotive detergent or a vinyl wrap-specific cleaner
- A soft sponge or microfiber cloth
- Bucket of clean, cold water (avoid warm water)
- Hose with a gentle spray nozzle
- Soft towels
- Before you start cleaning, use a hose and rinse the entire vehicle to remove any loose dirt or debris.
- In a bucket, mix the detergent (product’s recommended dilution ratio) with water.
- Dip a soft sponge or microfiber cloth into the soapy solution and gently wash the wrap.
- Rinse with clean water and pat it dry with a soft towel. Do not dry the vehicle wrap by rubbing it to avoid scratches.
- Inspect for any stubborn stains and spot-clean them.
- Spray a vinyl wrap-specific protective coat. This adds an extra layer of protection and shine to it.
3. Protect the Wrap From Damage to Extend the Lifespan
You can add a few more years to your vehicle wrap by:
- Parking under a shaded area or using a car cover to protect your car from exposure to UV rays.
- Remove any stains, bird droppings, or tree sap immediately after you spot them.
- Regularly check the edges and seams of the wrap for signs of lifting or peeling.
- Avoid spilling gasoline or any other chemicals when fueling or maintaining the car. These harsh chemicals might harm the wrap’s finish.
4. Repair the Wrap to Improve the Appearance
Vehicle wrap repairs should be carried out by professionals. This is because professionals like Vynyl Labs have the expertise to:
- Properly address large tears, severe peeling and major discoloration.
- Ensure that the replacement wrap or repaired section matches the existing wrap’s colour and design seamlessly.
- Properly seal edges and seams to maintain the wrap’s appearance.
- Use specialized tools safely, such as heat guns and vinyl-specific adhesives that are crucial when making complex repairs.
Using vehicle wraps repair experts will help you maintain your vehicle wraps for a long time.
Hire a Professional to Install your Vehicle Wrap
To install high-quality vehicle wraps correctly while reducing the risk of scratches, bubbles or other imperfections, talk to Vinyl Labs.
We are a team of professional vehicle wrap installers and understand how to use all the tools and equipment to achieve a high-quality finish. We can also customize the wraps to suit your vehicle’s specific make and model.
Book an appointment today and let us help you keep your vehicle looking its best with a captivating wrap in Vancouver.