We’ve talked about the power of fleet graphics as a form of Out-Of-Home advertising before and the ROIs are significant. While there are plenty of companies out there who offer vehicle wrapping services, the ability to provide wrapping services for fleets is significantly different from wrapping individual cars.
As a fleet manager, you need to manage various aspects of the vehicles under your care. However, your vehicle graphics shouldn’t be a part of your worries. That’s why we’ve put together this quick guide for fleet managers on what to look for in a fleet graphics company so that you know your vehicles are in safe hands.
1. Quality of Graphics
Not all vinyl wraps are made equal. If the wraps used by a fleet graphics company are cheap, that’s an immediate red flag. Poor quality vehicle wraps can cause more harm than good and cost your fleet a fair amount of money in the long run. Choose a fleet graphics company that uses high-quality vinyl wraps like those from 3M. Top of the line vinyl films and inks are durable and can last for years when properly maintained.
2. Look for a Full-Service Fleet Graphics Company
Installing graphics on a fleet involves so much more than sticking on a decal. The vehicles need to be cleaned and prepped and the graphics need to be printed before they can be installed. A full-service fleet graphics company takes care of the entire process from end to end so that your vehicles face the least amount of downtime, and you don’t have to deal with multiple vendors.
3. Check What Vehicles the Company has Wrapped
A full-service a fleet graphics company will also have designers on board. They work with your marketing team to ensure your brand is showcased in the best possible light. Chances are that your fleet comprises of cars, vans, trucks, and trailers of different shapes and sizes which means your wrap design needs to be modified to suit the vehicles you need wrapped. The team at Vinyl Labs has worked on a multitude of vehicles including boats and helicopters too!
4. Check for Qualifications
Always ask what qualifications are held by a fleet graphics company’s technicians. Their qualifications demonstrate their dedication to their work and their ability to carry out the work at hand to high degree. 3M installer programs test the installation skill level of individual installers and recognize installation companies for sound business practices. Those holding their Preferred Graphics Installer Certification must pass hands-on and written test to demonstrate the competency necessary for professional installation.
5. What Are Their Facilities Like?
As a fleet manager, you want your vehicles to have the least possible downtime while ensuring your vehicles look as awesome as they possibly can. This means that the fleet graphics company you choose needs to be able to turn around your vehicles as quickly as possible, so that they can be back on the road. To do so, your fleet graphics company needs to have indoor facilities capable of dealing with multiple vehicles so that work can be carried out at any time of the year, in any weather.
6. Ask About the Logistics of It All
Fleet managers often have to deal with complex logistics and the customization of your vehicles is only a part of it. A great fleet graphics company will have clear communication procedures in place so that you know what’s happening with your vehicles at all times. They will be able to set up installation and removal schedules to include seasonal promotions and more. Another thing to consider is that as an enterprise, your fleet is spread across the country. This makes bringing all your vehicles to one installer an inefficient and expensive process. A company with a nationwide presence will be able to customize your entire fleet across the country without the need to transport them.
Why Choose Vinyl Labs?
Vinyl Labs offers custom fleet graphics for all types of vehicles anywhere in Canada. We developed The National Fleet Network as a service for fleet managers when coordinating fleet graphics to deliver fast, simple, and consistent results. Our full-service approach includes everything from logistics management and design to print services and installation. That’s why we have several large enterprise clients that return to us time and again. Our team of 3M Preferred Graphics Installers ensures that you have consistent, quality results every single time.
Get in touch with us to know more!